And the Knowledge of Luxury is the slogan of the Luxury Institute. The Luxury Institute studies the lifestyles & trends of high net worth indiiduals. These folks are studying the top 10% of America’s wealthy.

So what is considered the top ten percent wealthy? According to a survey of 4500 familes by the Institute, a net worth of at least $834,000. The top five percent have a minimum net worth of $1,400,000. Finally, the top one percent have at least $6,400,000.

If this is you, you may have taken their surveys. Also known as the Luxury Brand Status Index. This is meant to pick your brain on how products make you feel, why you choose them, & benefits you receive. Whether it be quality, effectiveness, or for social status.

This is a great tool for you to speak your mind about what expecations you may have in regards to producs & services. Why? Because their is an entire Luxury Board that is reading the reports from the survey you took. That’s right, people pay to be a part of this board, to hear what you say, & to tailor their products and/or services to you.