Posted by: ilovethewestside | April 24, 2008

Luxury Marketing Skills

It is our goal to sharpen our skills, add value to our clients, & be a resource for our community. In doing so we take part in several trainings, certifications, & designations. The latest is from The Institute for Luxury Home Marketing.

The course – which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore-Moore, President of the Dallas-based Institute for Luxury Home Marketing and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Kim Halverson is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”

Halverson is an award-winning sales associate who has been in real estate since 2002 and specializes in the Westside market with her sister Kristine. Real estate is a family affair, as her mother is also a multi-million dollar producer in Arizona.

“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Halverson “In addition, I discovered new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects. Home buyers and sellers will benefit from my new knowledge.”

For insights into the current state of the luxury market, contact Kim Halverson directly at 310-309-9130 or email kimandkristine@gmail.com

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Responses

  1. I found your blog on MSN Search. Nice writing. I will check back to read more.

    Eric Hundin


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